HOW DO YOU MAKE INNOVATION INTO  ART?

AUDI | CONFERENCE OF THE BIRDS

Situation/Objective
German car manufacturer Audi A.G. was looking for an idea that would create buzz at the Innovation Exhibition on Haixinsha Island in Guangzhou, China, and would celebrate the brand’s relentless innovations, particularly shedding light on Audi’s extra-light-weight technology.

Solution
SMITH artist Sebastien Leon worked in partnership with Marc Hungerbuhler from the Artist Network to create an installation like none other, to quite literally “reflect” the car and its unique light-weight features. A spherical room fifteen meters in diameter was filled with over a thousand silver foil balloons, some filled with air and others with helium, all reflecting a hypnotic image of the car, the room and its visitors. Floating on the ceiling, fifteen wireless speakers play an electronic symphonic dialogue of filtered industrial sounds mixed with the songs of thirty different birds.