HOW DO YOU OFFER COMFORT?

WE HEART

Situation
The Fukushima/Daiichi disaster in Japan in 2011 - earthquake, tsunami, and subsequent nuclear plant meltdown - left many people around the world feeling helpless. We saw images of the destruction - 100,000 children displaced from their homes, schools destroyed, and serious health and environmental effects for decades to come.

Result
SMITH organized a pro bono integrated design effort - FROM NEW YORK TO JAPAN - on behalf of the NYC creative community.  Utilizing this campaign video to get the word out, we drove sales of a set of limited edition hand-printed posters that we designed. This project, raised money for victims of the disaster, created awareness about its devastating effects, and sent a message of love and support to our Japanese friends.