CAN YOU START TELLING A STORY BEFORE THE MOVIE STARTS?

IMAX COUNTDOWN

IMAX and Marvel wanted a film leader countdown that would get audiences amped up about Spiderman Homecoming. We used an abstracted cityscape to show the journey from Peter Parker's home in Queens to the heart of Manhattan - Colors, graphic web elements and an abstracted version of Spidey's heads up display from the movie round out the visual narrative.