CAN A RESTAURANT BE AN AD?

SOCIAL MEDIA

This piece was designed to be photographed and shared over social media.

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KELLOGG'S NYC | SCULPTURE

Situation/Objective
Kellogg's - an iconic nostalgia brand - wanted to take a chunk of its traditional advertising budget and invest it in an experiential marketing experiment, that would capture people's attention and imagination.

Solution
A living breathing Kellogg's restaurant in Times Square in New York City, serving up bowls of cereal to its customers! The dessert chef from Momofuko came up with interesting takes on the traditional bowl of cereal. And SMITH worked in partnership with Journee on design elements of the cafe, including the SNAP CRACKLE POP sculpture in the front window of the restaurant.