HOW DO YOU MAKE TECHNOLOGY MAGIC?

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Sculptural Installation

Social Content Loops

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PTC | THING EVENT

Situation/ Objective
Boston based tech company PTC had spent several years making acquisitions to expand their core offering. After working to synthesize these acquired companies into a product suite, they were ready to show off what they had developed.

Solution
SMITH worked alongside Lemmon Hughes to create multimedia work for PTC’s ThingEvent conference to showcase the brand’s new offerings in the areas of Augmented Reality and the Internet of Things.  The team at SMITH created 20' posters for the event space, as well as a :40 animated piece, a series of GIFs for social media, and an 8' long model jet engine made out of paper. The event was broadcast live on the web in 360 video to an audience over over 14,000 people around the world.